Ladbrokes plc is a world-leader in the world-wide wagering and gaming market. In 2008 it took 17 billion in stakes and 750 million bets with Group revenues of over  1.7 billion. Gaining from its brand strength the Company offers an all-embracing range of gambling and gaming services via its retail, online and telephone operations, supported by 18,000 skillful employees and state of the art technology. Visit Ladbrokes Irish Lottery Results

Ladbrokes' essential strategy is to create long term value through the provision of quality products and services that will enable management to drive profits across our Retail, phone and eGaming portfolios, control costs and capitalise on the Company's key strengths.

Ladbrokes is:

• A long-established, trusted and wide acknowledged brand
• A market leader in United Kingdom retail wagering with a Blue Chip estate of gambling shops
• The retail betting market leader in Ireland and Belgium
• A market leading online operator via Ladbrokes.com

Ladbrokes has:

• A history of innovation and profitable adaptation to regulatory, fiscal and technological change
• An effective risk management system and more than 109 years of bookmaking expertise
• A good management team with significant experience in the wagering and gaming industries

The development of the Webspace has opened up great opportunities and Ladbrokes.com, which has achieved strong organic emergence since 2001, has emerged as one of the largest websites in the UK. A 20.7 per cent upsurge in the count of active players in 2008, followed by further development in player participation and sign-ups during the third half of 2009, reflects a highly successful recruitment campaign which will now give way to focused marketing designed to maximise the yield from a significantly enlarged client base. Ladbrokes has decided to relocate the Company's online sportsbook to Gibraltar by the end of 2009 in order to compete more effectively with companies that are already running out of little tax jurisdictions. This development is expected to materially improve competitiveness and, in 2010, the operating margin of the eGaming business. A new generation sportsbook encompassing an enhanced product range, video streamed streamed sports action, key statistics and improved functionality will also be launched by the end of the year. Ladbrokes joined the Microgaming Poker Network in early 2009. Visit Ladbrokes Irish Lottery Results

Source: Ladbrokes Irish Lottery Results